The performance of your company is directly tied to the performance of your employees, so one of the best ways to develop your company is to develop the people who work for you. While you can motivate your employees by rewarding success and disciplining failure, these incentives and disincentives will only get you so far. If your employees only perform well to get a reward or avoid discipline, they’re not truly invested in your company’s success. A great way to get employees invested is to invest in them. And one way you can do that is through coaching.
Coaching is a management style that develops employees by assessing, improving, and tracking their knowledge, skills, and abilities. Whereas training is task-oriented—teaching employees how to do something or in what circumstances to do something—coaching is people-focused. Each employee you coach is different. Each has unique strengths to grow and weaknesses to overcome. Coaching meets each person where they are and guides them along the path to improvement.